Human Variation: The Filipino Nose Essay

One of the most defining features of Filipinos which sets them apart from other races, if not currently the most defining, is the shape of their nose. Unlike the higher and narrower noses of Caucasians, full-blooded Filipinos bear what the locals would often colloquially refer to as the â€Å"flat nose†. There is a wide variety in the types of nose shapes a person may acquire. Being a polygenic trait, genetics play a very big role how an individual’s nose will turn out. One of the most defining features of Filipinos which sets them apart from other races, if not currently the most defining, is the shape of their nose. Unlike the higher and narrower noses of Caucasians, full-blooded Filipinos bear what the locals would often colloquially refer to as the â€Å"flat nose†. There is a wide variety in the types of nose shapes a person may acquire. Being a polygenic trait, genetics play a very big role how an individual’s nose will turn out. Thousands of years of living in Southeast Asia had kept our noses lower and wider to better adapt to the hot and humid climates of a tropical country. (Raymond, 2011) That being the case, it is inevitable that the Filipino’s nose will be shorter than those who had to live with the cold, unless they had a Caucasian parent or ancestor who passed them down a different set of genes than their peers. To inherit the Caucasian’s fine nose is normally seen as a â€Å"blessing† in the Filipino society as it is believed to greatly enhance one’s beauty. Pango, sarat, dapalong (dapa ilong). These are only few of the derogatory terms for a person who was deemed unfortunate to have a small nose, whereas those graced with a higher nose are called artistahin. Influences of Western colonizers may possibly be how Filipinos came to think tall or high noses are more attractive or, conversely, that flatter noses are inferior. The colonizers had more than enough time to ingrain the idea that they are the superior race. Aside from such conditioning, most people seek what it is they do not have, and this does apply to the Filipinos’ desire for taller noses. Because of the negative view on flat noses, many had gone to cosmetic surgeons to finally achieve their desired nose shapes. People who had less money to spare alleviate their nose’s â€Å"unsightliness† through the use of cosmetics, particularly by applying nose lines which can give the illusion of a narrower nose. There are even those who pinch their noses in hopes that it will grow higher. Ingenious and amusing as it is, this sort of behavior can be considered maladaptive. It is better to use one’s resources in working with what we consider as a flaw instead of working to change it. If one cannot learn to love one’s self for as simple thing as a flat nose, it would prove very difficult to love yourself when society’s impossible standards keep depreciating your true value. References Raymond, Joan. â€Å"The Shape of a Nose. † Scientific American 16 Aug. 2011: n. pag. 16 Aug. 2011. Web. 28 Jan. 2014. .

China Currency Exchange Rate Essay

The currency regime adopted by China is neither fixed nor flexible exchange rate system. China has announced in 2005 the â€Å"end of its firm peg against the dollar, instead allowing it to trade within a narrow band against a basket of currencies.† China regime is managed floating system where the currency increases very slowly year by year and the China government prevent the currency from changing quickly in the short term. The reason why Chinese government intervene in the currency market is to lower exchange rate to increase employment, maintain a fixed rate to maintain stability and improve their current account deficit. China government manage its currency rate by buying foreign currencies to increase supply of China currency, therefore lowering its currency value. They also lower the value of its currency by lowering their interest rates. In the case of China, it is very difficult and challenging for them to adopt the fixed exchange rate system due to their disadvantages. Firstly, China government must always adjust its interest rate so maintain the exchange rate. Changing the interest rate frequently will cause fluctuations in investments and growth and also stable employment. There is also a possibility that the export rate may be set at the wrong level. For example, if it was set at a higher level, this could affect China export competitiveness and their domestic market will suffer. Question 4b Though China has been heavily criticised by some foreign countries like USA for their practice, there are some advantages to managed flow system. Firstly, the managed flow system will ensure stability in China compared to floating. This is because if China suddenly appreciate their currency, their exports production will suffer and there will be lots of unemployment as a result. However there are disadvantages to managed floating system as well. People will try to challenge the earn funds from the currency as this system is very prone to speculative attack. Experiences have shown that speculative attacks could decrease the growth of a country’s gross domestic product by 6 percent or more.

How soon should the US pull out of Afghanistan Essay

How soon should the US pull out of Afghanistan - Essay Example America's pledge in Afghanistan is primarily a question of responsibility the United States must take for the chaos that was bear out of years of negligence and under-resourcing for the period of the Bush period.In light of all we know regarding Afghanistan after nearly eight years, it shows solid ground for President Obama to direct the United States to pull out of Afghanistan is because the public is exhausted of war.The United States policymakers have to; assess all actions in opposition to America's global concerns and the probable prospective costs. In Afghanistan and Pakistan, economical strategies don't have a positive record of achievements."America should do no more than what can be done from offshore, using intelligence, drones, cruise missiles, air strikes and small, effective Special Forces units, focusing on the porous 1,500-mile boundary with Pakistan."As conveyed by the President of the Centre of a New American security, John Nagl. He stated that, America hasfundamenta l national security interests in Afghanistanthat makes fighting there crucial. The key objectives of the campaign are preventing Afghanistan from again serving as a shelter for terrorists with global reach and ensuring that it does not become the medium for a larger regional security meltdown. Afghanistan also a known foundation that United States uses to attack al-Qaeda forces inside Pakistan and thus assists in the broader operation against Afghanistan's terrorist organization one that we evidently must win (Stephanopolous, 2009). The United States policymakers have to; assess all actions in opposition to America's global concerns and the probable prospective costs. In Afghanistan and Pakistan, economical strategies don't have a positive record of achievements. The drone attacks are affecting the sentiments of the people of Afghanistan and Pakistan and are also greatly undermining the popularity of America. Hence, the relation of Pakistan and America is at stake. Background: As Kristol stated in his article; referring to the Op-ed's columnist George F. Will's article in which he discussed about the Afghanistan and Afghanistan's casualties he was not happy about the length of America's long shot there the dismissive of the involvement of America's NATO allies, disdainful of the Afghan central government, and struck by the country's diffident. Kristol share many of these opinions. However they are just views. It would be better to find a major change in America's nationalized security strategy on disputes--especially if they are advocating an amendment from a policy that's been sustained for eight years by a bipartisan accord, and that engages the area that was the platform for Sept. 11 (Kristol, 2009). According to a latest Rasmussen Report, a public telephone surveyed that twenty percent (20%) of United States voters say all American troops should be brought back from Afghanistan instantly. An additional 17% oppose an instant withdrawal of United States services but believe a solid timetable should be established to bring all troops home within a year. Fifty two percent (52%) see no need for a removal or a timetable right now. Eleven percent (11%) is indifferent or uncertain. Democrats are much more strongly in support of pulling out the troops, which poses perhaps a greater concern to President Obama with some in his party already discussing a possible challenge to him for the party's presidential recommendation in 2012 (Kristol, 2009). America should operate its war on terror from abroad and in order to do that it has improved its relation with Pakistan as Kristol admits in passing what seems to be an additional important national interest Pakistan, "a nation that actually matters." (Kristol, 2009). Alternative Option: The prime mistakes United States made in Iraq were the postponement in decision making and the reliability of required resources. United States managed to turn that mission around and accomplish victory because Washington

Business Ethics Assignment Example | Topics and Well Written Essays - 3750 words

Business Ethics - Assignment Example My spiritual well being can be defined from the knowledge that I hold and my conscience that helps me to distinguish between the right and the wrong. This has helped me to become a person of principles and sane mind and soul who can benefit other fellow human beings without any benefit or personal-interest. 2. Mental Well Being: How Would You Like To Be Described in this Role? My mental well being represents the strong connection between my heart, my soul and my mind. Without maintaining a sound balance between my mental well being and my spiritual well being, I am unable to benefit and impart my knowledge to other fellow human beings. I cannot think of benefitting the people around me without a healthy mindset and positive thinking approach. 3. Physical Well Being: How Would You Like To Be Described in this Role? My physical well being helps me to fulfill my various roles and responsibilities. The well being of my physical health enables me to take care of the people around me and to fulfill my responsibilities in a more defined and active manner. 4. Relationships/Family: How Would You Like To Be Described in this Role? I am the kind of a person who cherishes relationships in life. To me, my family members and my loved ones are the most important people in my life, regardless of anything. I do not evaluate or judge them on the basis of their character or qualities they possess; in simple words, my world revolves around my family. I am very protective and concerned about their well being.

Afterschool programs for kids in saudi arabia Essay

Afterschool programs for kids in saudi arabia - Essay Example While education is developing in Saudi Arabia, kids still don’t have the programs that can help them discover their potential skills and talents. Most kids waste their time during after school time either watching TV or playing video games at home. Having an after school program would be a very positive addition learning in Saudi Arabia. The concept of after school programs is not well developed in Saudi Arabia with very few programs available in the kingdom. According to Hirsch (year), After school programs have shown results of improved â€Å"homework completion, better test scores, higher grades, and even better psychological development of the student†. This is the main project that I will pursue as soon as I get back home. I am going back to Saudi Arabia in July 2012. My project will commence as an after school program by September 2013. In the USA, after school programs have seen a tremendous growth in the recent decade. According to an estimate by Afterschool Alliance (2009), â€Å"at least 6 million ( eleven percent) of school-age youth regularly participated in after-school programs during School Year 2002-2003†. The numbers of after school programs participants have increased lately with about 8.4 million K†12 children (roughly fifteen-percent) attending afterschool Programs by 2009 (Afterschool Alliance, 2009). There are a many good reasons why parents want their children to attend after-school programs. Primarily, Carver and Iruka (2006) believe that these programs â€Å"provide diverse services such as academic instruction, cultural enrichment, safe places to stay, and adult supervision for children â€Å". ... TASC created a model for daily after-school programs that community organizations operate in partnership with schools, offering kids sports, arts, academic help and support for their healthy social and emotional development. TASC is dedicated to reversing that inequality and giving every student a fighting chance to succeed. Knowing that most US kids spend eighty-percent of their waking hours outside the school, TASC became determined to fill that gap with a useful activity. Since its establishment, TASC has helped 376,000 New York City kids, supported 486 New York City public schools, partnered with 328 community and cultural organizations and colleges and trained 16,000 community members to work in schools (TAC Annual Report). Education in Saudi Arabia From the time of its foundation in 1932 until now, Saudi Arabia has made tremendous progress in the field of education. In 1925, King Abdulaziz (in his capacity as the King of Najd and Hejaz – before the establishment of the K ingdom of Saudi Arabia) established â€Å"the Directorate of Education," the first formally organized educational center under the Ministry of the Interior because there was not enough qualified and educated people to establish an education department that represented what’s now known as the Ministry of Education. During its early years, Saudi Arabia made use of Egyptian assistance; however, not only as an aid for teaching by providing both the manpower as well as the knowhow . Furthermore, it has also helped subsidize the curriculum and organize the Saudi educational system. At that time, the Egyptian educational system was based on the English model; hence, it was but natural to also adopt the same educational model in Saudi Arabia. Saudi Arabia’s first public school was

Taxation Essay Example | Topics and Well Written Essays - 1500 words - 11

Taxation - Essay Example In the 2011 budget, Mr. Alistar made no changes on the income tax rate but stated that if the tax rate remained permanent, it would lead to long lasting damage to UK’s economy. Since 2009 when the tax rate was introduce, to date, the tax rate has been questioned and changed on several occasion in the budgets. In the 2012 budget, Mr. Osborne, who was the Chancellor by then, announced a tax cut from the 50% to 45% and thus the taxpayers could escape the 50% tax rate at a cost of  £1 billion to the taxpayer. This tax rate change was implemented by the Government and the additional tax rate has since remained at 45%. There have been many discussions as to whether the tax rate should remain at 45% or be added back to 50% (Seely, 2014:21). This paper argues against the restoration of the 50% additional rate of income tax by the UK government. Several arguments have been brought forth against of a restored tax rate of 50%. One of the arguments is that a low tax rate has an affirmative impact on output, and employment because it offers incentives to boost these activities. If the taxes are raised, people avoid the kind of work that attracts high tax rates. This means that if people do not carry out work that has high tax rate, the output in the country is reduced and the same happens to the level of employment. With unemployment and output levels reduced, then this additional tax rate will act as a barricade to economic growth, and thus Britain will lag behind other nations on matters regarding the growth of the economy. Raising the tax rate will castigate activities that are taxed. The overall result of this is that less tax is attained because the more something taxed then the less is gotten from it. Since some people have built up enough capital that they can contentedly leave on, high taxes push such people to quit wor king or even work less. Those that continue working stop working hard in order to avoid earning extra amounts. The effect of reduced work,

Silent Film Essay Example | Topics and Well Written Essays - 1000 words

Silent Film - Essay Example Accessing these materials is, however, not a straightforward path, especially when investigating a new topic. Proper researching, though, leads one to find these archives that contain materials that are so much back dated. This paper, therefore, seeks to explore the archives bearing information on Charlie Chaplain with an aim of stating the lesson learnt from the topic. It will then explain how the topic was identified, the interest it raised over time, how the topic was narrowed, and the obstacles and dead-ends met during the research and the keywords searched that worked best and why they worked. Charlie Chaplain was a wealthy man who made millions through acting in the period of silent films. He was one of the funniest men during his era. He is a funny character who speaks better for himself even though his speech is of silent nature. He could send everyone who watched him into laughter, including those who did not want to laugh. Chaplain inhabited four hubs of jocularity between Fifth Avenue and Dearborn where he brought laughter to the shifting crowds (Kitty 10). His mode of dressing entailed a miserable pair of trousers and a bedraggled coat tails. He was also familiarized with an amusing midst of a minute mustache (Kitty 14). Chaplain was a big name, celebrated for the hilarious performances made in public concerts. He could receive several performance invitations, including the one mentioned in the Los Angeles Times. It provided, â€Å"Chaplain to shine: A citizen’s Vigilance Committee from Venice was out last night searching for one Charlie Chaplain, who is to be in the parade and catch the first ball in the opening game of San Francisco – Venice series.† (Green III1). Chaplain became so famous that at one time a crowd of about 500 people mistook Francis LaPlant and followed him down state street thinking that it was Chaplain. LaPlant thought the crowd wanted to lynch him and ran to a nearby medicine store where police ‘saved ’ him by taking him to his home (Hartford Courant 9). Chaplain produced several humorous antics, which included ‘For the Commonwealth’, ‘Who Pays’ and ‘Work’. As a result of his fame, Chaplain’s value rose. According to the Madison Square Theatre Schedule in New York, Chaplain was valued at $12,500 per week by 1915. According to an article, the management of the theatre offered Chaplain a lump of up to $25,000 as salary in order to engage him (Kingsley III4). Charlie Chaplin was so funny that in some instances he was referred to as the funniest and most vulgar human in the entire universe. In his piece, ‘The Woman’, for example, decent people would be infuriated due to the vulgarity in it. Its nature left the audience angry in their own laughter. This, however, is seen as demeaning his work as he seems to have no self – limit. His talent enables him turn impossible crowds into sheers of laughter. When he gets h is trousers down, however, mixed reactions will mostly likely fill the air, and parents might start restricting their children from attending Chaplin’s concerts. Harry Hamill was once quoted saying, â€Å"†¦In my judgment Chaplin descends to the lowest depths of vulgarity in almost every case.† Another man, A. C. F. said: Even the men will no longer think him funny or clever if he continues

Chaos theory Applications to PDEs (geometry design) Essay

Chaos theory Applications to PDEs (geometry design) - Essay Example 55). Therefore, there has been a growing demand for the development for a much stronger theory than for the finite dimensional systems. In mathematics, there are significant challenges in the studies on the infinite dimensional systems (Taylor, 1996; p. 88). For instance, as phase spaces, the Banach spaces have many structures than in Euclidean spaces. In application, the most vital natural phenomena are explained by the partial differential equations, most of important natural phenomena are described by the Yang-Mills equations, partial differential equations, nonlinear wave equations, and Navier-Stokes equations among others. Problem Statement Chaos theory has led to profound mathematical equations and theorems that have numerous applications in different fields including chemistry, biology, physics, and engineering among other fields or professions. Problem Definition The nonlinear wave equations are usually significant class of equations especially natural sciences (Cyganowski, K loeden, and Ombach, 2002; p. 33). They usually describe a wide spectrum of phenomena including water waves, motion of plasma, vortex motion, and nonlinear optics (laser) among others (Wasow, 2002). Notably, these types of equations often describe differences and varied phenomena; particularly, similar soliton equation that describes several different situations. These types of equations can be described by the nonlinear Schrodinger equation 1 The equation 1 above has a soliton solution 2 Where the variable This leads to 3 The equation leads to the development of the soliton equations whose Cauchy problems that are solved completely through the scattering transformations. The soliton equations are similar to the integrable Hamiltonian equations that are naturally counterparts of the finite dimensionalintegrable differential systems. Setting up the systematic study of the chaos theory in the partial differential equations, there is a need to start with the perturbed soliton equations (Wasow, 2002). The perturbed soliton equations can be classified into three main categories including: 1. Perturbed (1=1) dimensional soliton equations 2. Perturbed soliton lattices 3. Perturbed (1 + n) dimensional soliton equations (n? 2). For each of the above categories, to analyze the chaos theory in the partial differential equations, there is needed to choose a candidate for study. The integrable theories are often parallel for every member within the same category (Taylor, 1996; p. 102). Moreover, members of different categories are often different substantial. Therefore, the theorem that describes the existence of chaos on each candidate can be generalized parallely to other members under the same category (Wasow, 2002). For instance; The candidate in the first category is often described by a perturbed cubic that often focuses on the nonlinear Schrodinger equation 4 Under even and periodic boundary conditions q (x+1) = q (x) and q (x) =q (x), and is a real constant. The can didates in category 2 are often considered as the perturbed discrete cubic that often focus on the nonlinear Schrodinger equation + Perturbations, 5 The above equation is only valid under even and periodic boundary conditions described by +N = The candidates falling under category 3 are perturbed Davey-Stewartson II equations 6 The equation is only satisfied under the even and periodic

The Major Old Testament Eras Essay Example for Free

The Major Old Testament Eras Essay The Old Testament, the first section of the Christian bible has been reputed to date back to around 4000 years. Different scholars divide the old testament period into different epochs depending on the major events that occurred during this time. The occurrences may have happened in the world at that time or in the history as related by the bible. Some of the old most categorization divides the Old Testament history into primeval period/creation, patriarch era, exodus, Canaan conquest, the era of the judges, monarchial era, exile, return and restoration era. The dates of the eras are believed to have started from the beginning (4000BC). After this unique era of time, then came: the Patriarch Era around (1800-1290BC),Exodus era dated1447-1406,conquest of Canaan Era(1406-1390),The Era of Judges(1290-1050BC),the era monarchy(1050-750BC),Era of division and Exile(605-538BC)and finally the era of return and restoration (538-323BC). It is noteworthy that these given dates may not be precise and accurate. However they are archaeologically accepted. In the history of the Old Testament many outstanding events are recorded not only biblically but also secularly. This period of the existence of the old Old Testament could therefore be termed as one of the most outstanding historically active period in the history of world existence. In the primeval Era it is believed the creation took place. Heaven and earth with their contents remain inclusive were created as designed by God. In the Patriarchal Era recorded in Genesis 12-50, God in abide to reconcile with man ets requirements and laws to govern the existing generation of humans. During the Exodus, Moses led the Israelites who had been slavery in Egypt for 400yearsout of Egypt to go to the Promised Land as promised to Abraham their main descendant . This is the very period when the children of Israel of bondage stayed in the wilderness on their way to Canaan for 40 years. During this period world’s process of civilization continues in the powerful empires like Egypt. In the Era of conquest, Israelites led by Joshua after Moses death are conquering and entering Canaan hence focusing more on Joshua’s leadership. In other parts of the world the Iron Age commences, the 19th Dynasty is on and the powerful Chinese Chou Dynasty is in being. In era of Judges, there is no concrete leadership in Israel after their settlement the 19th Dynasty of Egypt is on and also the reign of raameser 2 perceived mistakenly to be spear led of the oppression to non- believers of alliterate translation by the liberal scholars of the time. In the Monarchial Era Israel comes up with Monarchy establishing a kingdom and doing away with the Judges. The king of Israel in this era was Saul, David and Solomon. Subsequently some world religions are being established secularly, it’s the period of time when a solar eclipse is recorded in Nineveh and Jerusalem on June 15th. In addition to that Mayan civilization commences in South America. After proper establishment and being of the kingdom there is division and exile of inhabitants and occupants of some portions of the kingdom go to Exile after capture by the Babylonians. Subsequently Rome was conquered by Etruscans and the existence of Buddha of India in rule hence development and establishment of Budhism. This is also time of some major prophets like Jeremiah of service to Gods people. Finally in the Era of Return and Restoration Israelites who were definitely of a generation were now set free from captivity and were to return to their original land. This is the very period that would when in the coming of the Messiah hence the New Testement. Majorly in the world, Mexander becomes the king of Macedonia and the statues of Zeus, Artenis temple Tomb of Mausollos are identified as 3rd, 4th, and 5th wonders of the ancient world respectively. In this era great scholars like: Alexander the great and Aristotle lived making there inventions remembered update. This is also the time of Confucius of China. Conclusively, these era of history are clearly cited in biblically as follows: The creation Era is found in Genesis 1-12, the Patriarch Era in Genesis 12-50, Exodus era in Exodus, Leviticus, Numbers and part of Deutronomy, conquest Era in the book of Joshua and even Deutronomy, the Era of Judges in Judges and era of Monarchy is found in Samuel and chronicles. The era of Division and Exile is found in 2kings, 2chronical, Jeremiah etc while the era of Return and restoration is chronologically cited in Jeremiah, Ezra, Nehemiah and Esther. After all these events the New Testament is ushered in with the coming of the Messiah (Jesus Christ) fulfilling the prophecies made in the Old Testament in during the existence of various prophets in various occasions and under different inspirational cases and circumstances. References NLJV (2007). Life application study bible. NY: Tyndale House Publishers. Merill. (2000). Settle for more. Alabama: Wisconsin.

Slumdog Millionaire Essay Example for Free

Slumdog Millionaire Essay One movies I’ve seen is â€Å"Slumdog Millonaire† directed by Danny Boyle. The movie tells about the story of Jamal Malik, an 18 year-old orphan from the slums of Mumbai, who is about to experience the biggest day of his life. With the whole nation watching, he is just one question away from winning a staggering 20 million rupees on Indias Kaun Banega Crorepati it was about:Who Wants To Be A Millionaire? But when the show breaks for the night, police arrest him on doubt of cheating. How could a street kid know so much? Desperate to prove he is innocent, Jamal tells the story of his life in the slum where he and his brother grew up, of their adventures together on the road, of cruel encounters with local gangs, and of Latika, the girl he loved and lost. Each chapter of his story reveals the key to the answer to one of the game shows questions. Each chapter of Jamals increasingly layered story reveals where he learned the answers to the shows seemingly impossible quizzes. But one question remains a mystery: what is this young man with no what so ever desire for riches really doing on the game show? When the new day dawns and Jamal returns to answer the final question, the Inspector and sixty million viewers are about to find out. At the heart of its storytelling lies the question of how anyone comes to know the things they know about life and love.

Soft skills using in public universities in Malaysia

Soft skills using in public universities in Malaysia Malaysians, especially the institutes of higher learning, begin to realize the importance of soft skills after the Higher Education Ministry introduced the Soft Skills Module to all public universities in August 2006. With the emphasis on soft skills, it has then become a necessity to integrate soft skills into the undergraduate programmes. Such remedial action is taken due to the increased of graduates unemployment rate in Malaysia, as well as the rapid expand of job market through the globalization. The graduates in education play a great role in the human capital development one of the utmost crucial aspects in developing our country. The power of our human capital is highly connected with the graduates mentality and intellectual capacity. Producing graduates in education with the essential elements of soft skills would heighten the countrys capability to compete with the rest of the world. This is a must if Malaysia aims to realize the vision of the New Economic Model, the Government Transformation Programme, and the 10th Malaysia Plan (2011 2015). Indeed, institutes of higher learning around the world indisputably are working their best to mould graduates with skills that are highly regarded by employers and able to contribute to the countrys prosperity and social capital. Even more important is, the society would generally expected that besides the solid theoretical knowledge (hard skills), a quality education graduate should acquire additional soft skills. This balance is what gives one graduate competitive edge over another. The term soft skills, which can also be referred as process skills, generic attributes or transferable skills, has no single definition on a particular set of skills. The general common descriptions of these skills include communication skills, life-long learning, team work, leadership, creative and critical thinking skills. All these qualities can be obtained beyond the classroom and of course, the textbooks. Thus, book education alone will no longer suffice in building successful educators. Besides equipping themselves with knowledge, it is also important that the graduates must acquire practical skills and good values. According to Chapman (2006), Blooms Taxonomy of Educational Objectives comes with three learning domains: Cognitive, Affective and Psychomotor Domains. The Cognitive Domain involves intellectual capability such as knowledge, whilst the Affective Domain involves feelings, emotions and behaviour just like attitude, and Psychomotor Domain involves manual and physical skills. Hence, the measurement of TESL undergraduates knowledge, skills, and attitude require appropriate tools, which are certainly more than just the traditional pen and paper. In Malaysian context, institutes of higher education are perceived as having a very important role in instilling soft skills to students. No doubt, it would be challenging in the attempts to offer an optimum learning environment. Still, it is crucial to get our students ready to compete with the rest in todays rapidly changing world. Students should be well-rounded academically and personally. In other words, besides knowing-what, students must know-how. Statement of the Problem The system and focus of education in Malaysia has witnessed immense changes over the past two decades. The nature of universities is changing in seeking to meet the new demands and needs of the industry from time to time. Furthermore, through the reinterpretation of the universitys purpose and role in the face of societys changing aspirations, universities have attempted to clarify the nature of the education which they offer to their students. This is crucial in order to extend their graduates potential of contribution to the society (Barnett 1990). The most evident attempt in which universities have sought to articulate their role and purpose is through the description of their graduates qualities, in another word, soft skills. The acquirement of soft skills is pivotal in terms of improving the nations development and curbing the latest issues in society, such as the increased rate of unemployment and complaints about graduates performances which are way below expectations. In 2005, the Malaysian government declared that there were 67,000 unemployed graduates, where most of them had graduated between 2000 and 2004. About 92.6% of these unemployed graduates were from public universities; in contrary, only 5.3% from private institutions. Even before the nation received this alarming news, the Malaysian Institute of Economic Research (MIER 2004) had announced the results of a survey on the employability and marketability of university graduates, showing that 46.2% of public university graduates were unemployed in 2003. The reasons cited for the low unemployment prospects of public university graduates are that they are inadequately prepared for the job market, lack linguistic (English proficiency, both oral and written) (Lim and Normizan 2004; Chiam 2005; Norizan et al. 2006; EPU 2007; Marina 2007) and technical skills, plus cognitive abilities (analytical thinking, problem-solving, reasoning). Many other countries have also recognized that higher education has not met the expectations of employers (Leckey and McGuigan 1997; Bennett et al. 1999; Kember et al. 2006). The issue of graduate employability seems to be associated with the quality and relevance of programmes offered by public universities (World Bank 2007). Apparently, the formal syllabus structure of public universities has inadequate focus on the integration of soft skills in the curriculum (see also Quek 2005; Quah et al. 2009). Not only that, the teaching approaches has also been mainly didactic, where the students are so used to receive inputs rather than discovering themselves. Studies, researches and employers have suggested it is important for the public universities to incorporate additional soft skills into their curriculum (communication, critical thinking, and problem-solving). By bridging the gaps between universities and the demands of current industry, it creates opportunity for students to be exposed with workplace experience in different sectors (World Bank 2007). Purpose of the Study The main objective of this research is to examine the perspective of TESL undergraduates on the most important soft skills for professional development. Secondly, the study also aimed to investigate the TESL undergraduates perception on the soft skills developed by University of Malaya. The last purpose is to identify if difference exists in the level of importance and competency in soft skills. Significance of the Study It is crucial for the government and public universities to improve the quality and employability of graduates. This study reviews the infusion-acquisition of the soft skills in the curriculum of TESL the undergraduates perspective. Hence, it provides the society a clearer picture on the current achievement of the university in bridging the gaps between soft skills and the formal curriculum. The study would show whether the graduates that the university produced possess a right balance of diverse abilities. Besides that, this study helps to gain wider attention on the importance of soft skills among the undergraduates. They would obtain greater realization that students are now both inputs and outputs (see also Newman et al. 2004), under the broad dimension of quality in higher education. Furthermore, it also increases recognition where student learning must be enhanced beyond the mastery of content. This is important as it ensures the graduates to succeed in the local labour market. Therefore, this paper aims to shed light on the importance of soft skills as perceived by TESL undergraduates on the role and values of these skills in educating the future educators, in an attempt to understand what value they attribute to this set of skills. Research Questions The research questions for this study are as follows: 1. What are the most important soft skills as perceived by TESL undergraduates? 2. How do TESL undergraduates perceive the soft skills development by University of Malaya? 3. What is the relationship between the importance of soft skills and the levels of soft skills developed? Background Literature Review What are soft skills? There are no specific skills that are listed as soft skills; it is being defined differently around the world. In the context of Malaysia, the Malaysian Institute of Higher Learning interprets soft skills as incorporating aspects of generic skills. It includes non-academic skills such as leadership, teamwork, communication, and lifelong learning. The seven traits of soft skills that are introduced for the institutes of higher learning in Malaysia are communication skills, critical thinking, problem-solving, lifelong learning and information management skills, leadership, entrepreneurship skill, team work, ethnics and morals. First, from the aspect of communication, students are required to achieve fluency while conversing in Bahasa Malaysia and English language. As graduates, they should be able to express their ideas with clarity and confidence both in written and oral forms. Aside from that, they are expected to be active listeners where while providing the necessary response. Graduates should also be capable of using technology during presentations confidently (Ministry of Higher Education Malaysia 2006). The following trait, critical thinking and problem solving skills, allows graduates to reflect in a critical, creative, innovative, and analytical way. Not only that we want the graduates to obtain higher level of knowledge, we also want them to be capable in applying the knowledge. Elements that graduates must possess under this aspect are the ability to identify and analyze complex situation as well as making evaluations that are reasonable. In addition, they should have the ability to expand and improve thinking skills, to provide ideas, and alternative solutions (Ministry of Higher Education Malaysia 2006). Apart from that, the skills of team work are also being integrated to the curriculum. Such skills involve the ability to work and cooperate with people from various social and cultural backgrounds in order to accomplish a shared goal. Forming a good working relationship with the peers is essential. Graduates are inculcated with sense of respect towards others attitude, behaviour, and belief. From time to time, graduates are also expected to undertake the role of a leader and a group member interchangeably (Ministry of Higher Education Malaysia 2006). In addition to that, from the aspect of lifelong learning and information management, graduates are nurtured to acquire skills and knowledge in practicing self-directed learning independently. They should have the skills to look for relevant information from diverse sources and able to organize them efficiently. Moreover, they should be responsive to new ideas and able to develop an inquiry mind (Ministry of Higher Education Malaysia 2006). Entrepreneurship skill, also one the traits of soft skills, involves the ability to venture into business and work-related opportunities while creating risk awareness. This skill includes the ability to identify business opportunities and be able to prepare, build, and explore business plans which eventually leads to self-employment (Ministry of Higher Education Malaysia 2006). Aside from that, ethics and professional moral is significant in moulding quality graduates as well. With the above skill, graduates are able to practice high moral standards in their respective professional fields. Graduates should own the capability to understand the effects of economy, environment, and socio-cultural factors of their professional practice. In relation to ethical issues, graduates should have the capacity to analyze and make decisions in matters concerning ethics. Beyond the working environment, graduates should be able to practice good ethics while being responsible towards the society (Ministry of Higher Education Malaysia 2006). Last but not least, the Malaysian Institute of Higher Learning also seeks to develop leadership skill Leadership skill entails the ability to lead in various activities. Graduates should have the knowledge on basic leadership theories which will enable the graduates to lead a project. It is also essential that graduates are able to understand the role of a leader and a group member and be able to carry out those roles interchangeably (Ministry of Higher Education Malaysia 2006). The Pre-Employment Programme of the University Malaya Soon after the Malaysian Institute of Higher Learning has launched the Soft Skills Module for Malaysian Public Universities, in 2007, University of Malaya has introduced Pre-Employment Programme for graduates who scored below CGPA 3.0. The objective of this programme is to encourage the use of English in and beyond the classrooms setting. It is also strive to develop communication skills in English but also to motivate cooperative learning. The aims of the curriculum and activities designed for this programme are to assist students to write effective letters of application, to conduct themselves favourably at interviews, and to improve their fluency and accuracy in English. Furthermore, it aims to prepare the students to be more confident and train them as active communicators at the workplace. In the pre-employment programme, communication skills are being improved by the reading of advertisements as well as to learn and using social greetings. The graduates would practice telephone conversations, role playing, make speeches, and express their opinions and suggestions. Plus, they would learn the use of discourse markers and persuasive skills in interpersonal communication, grammar and vocabulary as well as writing cover letters and resumes. The graduates would also have to participate in public speaking and stage presentation. Apart from that, this programme promotes cooperative learning among the graduates. They are divided into small groups with different gender, ethnics and backgrounds. Being in smaller groups enables the graduates realize that each group members efforts are required and indispensable for group success; they should know everyone has a unique contribution to make. Critical thinking and problem solving skills are also learnt through the group activities. Friendly competitions are created between groups to identify the group with the best solution. Groups with the best solution and with the most critical ideas would be announced as winners. Such competition between the groups helped to develop not only the communication and negotiation skills in English, but also the inter-personal and small group skills, where social skills such as leadership skills, decision making, trust building, communication, and conflict management skills are learnt and developed as well. Teaching Practicum Teacher training or teaching practicum can assist in bridging the gap that exists between education and employment. It has become a recognized method for developing the carrier potential of students and making education more relevant (Hymon-Parker Smith, 1998). Teaching practicum presents the student with an opportunity to gain invaluable experience. Classroom learning alone is no longer sufficient to adequately prepare students for the demands of our education field. The right training can be the key to a great job success because it gives the student a change to take on real responsibilities while working side-by-side with professionals. According to Dennis (1996, as cited in Verney, Holoviak, Winter, 2009), internships can help expand upon immediate skills that can improve course performance, such as better time management and communication skills, better self-discipline, heightened initiative and an overall better self-concept. These skills cannot be properly developed if it is just from classroom learning. In University of Malaya, TESL undergraduates will have the opportunity to personally experience the real working culture during the final year for 12 weeks. Mihail (2006) asserted that job training can instill the real work values, gain direct access to job sources, impress potential employers and assist in making wise career choices, all of which can help to improve future job opportunities. Hence, in order to compete and survive in the challenging and competitive working environment, students must develop their work skills, both hard and soft through real work experience. This real work experience has been employed by the education system in developing soft skills in students. The real job setting is expected to enhance students soft skills effectively. Research also suggested that the development of any skill is best facilitated by giving students practice and not by simply talking about it or demonstrating how to do it (D.R. Woods, et al., 1997 as cited in Kamsah, 2006). A study by Cook, Parker and Pettijohn (2004) has shown that job training has improved the general ability to get along with people in work situations, increased confidence level and influenced the future career of the graduates. Furthermore, collective feedback obtained from the evaluations can also be used to revise the curriculum in order to improve student performance and meet employers needs and expectations in the future. Issues such as the lack of practical application as commented by the employers can be minimized and the students can develop various applied workplace skills for transition from the classroom to the world of work. Therefore, with the teaching practicum, development of soft skills among TESL graduates is projected to be more effective. Perception of graduates towards soft skills According to the study of Devadason, Subramaniam, and Daniel (2010), the general perspectives of final undergraduates in University of Malaya shows that the skills embedded in both coursework and training has not met the needs of the students, with the exception for a few skills. This implies that these skills are not adequately infused or acquired either by coursework or training. Plus, their perception also shows that there is insufficient of infusion and acquisition on lifelong learning and information management skills. This reveals a lack of dynamism in the existing programmes of public universities. Courses should be structured to cultivate lifelong learning through active reading and research beyond textbook learning. The result also shows that there is insufficient of integration of leadership skills in the formal curriculum. In fact, this skill is perceived as a critical weakness of local graduates (Quah et al. 2009). In total, the perceived low and selective appreciation of skills by students implies that graduates are still ill-equipped with the necessary competencies. It reflects that there is indeed a need to readdress the existing strategies within the teaching-learning process to ensure a better integration of soft skills. The findings of selective acquisition of certain soft skills in Malaysian universities correspond to the study by Aida et al. (2006). The current situation that happens to Malaysia is many students are equipped with the latest technical certifications and solid work experience; yet lacking the non-technical skills (Kamsah, 2006). While graduating, students may enhance their employability by obtaining an extra degree or certificates, they may not realize on the payoff in acquiring soft skills until after graduating (Brown, Hesketh, Williams, 2003). Another research by Kamsah (2007) indicates that the graduates of University Technology Malaysia believe that each of the soft skills is developed moderately. Therefore, more effort should be put in to empower soft skills among the students through co curricular activities or even during the teaching and learning processes. The university graduates happen to realize that critical thinking and problem solving skills as well as the team working skills are essential to survive the working field. Both domains are viewed as equally important for professional development. Aside from that, from a graduate perspective, soft skills are seen as being deficient in graduates relative to hard skills (Arnold Davey, 1994; Mullen, 1997) although Strebler (1997) notes that technical or hard skill are perceived by graduates as being relatively more critical for getting a job. Similarly, soft skills are generally viewed as less important by academics in comparison with workplace professionals (Page, Wilson, Kolb, 1993). Whereas, Arnold and Davey (1994) note that as graduates spend longer in industry, they rate themselves as more competent in their hard skills but not soft skills. Methodology The main objective of this research is to examine the perspective of TESL undergraduates on the most important soft skills for professional development. Secondly, the study also aimed to investigate the TESL undergraduates perception on the soft skills developed by University of Malaya. The last purpose is to identify if difference exists in the level of importance and competency in soft skills. These objectives led to the following research questions: 1. What are the most important soft skills as perceived by TESL undergraduates? 2. How do TESL undergraduates perceive the soft skills development by University of Malaya? 3. What is the relationship between the importance of soft skills and the levels of soft skills developed? Population and Sampling The population for this research is defined as the TESL undergraduates in University of Malaya. The undergraduates participation in the study would be of voluntary. Selecting TESL undergraduates as the participants creates rich authenticity data for this research. The future teachers of English play significant role in nation building; therefore, their perspectives on soft skills are very much appreciated and valuable. The selected site for this research is University of Malaya. Choosing the oldest and one of the most established universities in Malaysia enhances the research data by reflecting the perspectives of the undergraduates from the university. At the same time, the suitable location and comfortable setting of University of Malaya greatly allows the research to progress smoothly.

Bastard Out Of Carolina Essay -- English Literature

Bastard Out Of Carolina â€Å"Pay Attention to Detail† ========================= One must consider a little history on Dorothy Allison in order to see how the directions that she takes the novel add up. When she was 24, Allison lived in a lesbian-feminist collective. The women there gave her the confidence she needed and the ability to see the value in her own writing (Amazon.com). During this time, she also found someone who seemed normal, yet she had experienced the same â€Å"incest† (Megan 74). This discovery removed some of her separation that she believed her abuse created between her and the world (Amazon 74). Allison actually was born a â€Å"bastard† (Amazon 78), and her life was further complicated through dealing with her â€Å"brutal† step-father (Amazon 76). When she began writing, her goal as a writer, especially in Bastard Out of Carolina centers on having â€Å"compassion† and no â€Å"rage† (Megan 75). Allison hoped to further her goal in this book by making Bone appear to be able to survive through making others take ownership in the wrongs that have been dealt to her (Megan 73). Through Bone, Allison could comprehend how her childhood could have been better, so she would not raise her child in the same manner (Megan 75). In writing Bastard, she also learned how to turn a poem into a novel, a valuable skill for one who usually begins writing poetry (Megan 72). Which creates themes present in the novel and in order to truly get an appreciation of Bastard Out of Carolina, by Dorothy Allison, one must take a close look at the main concepts: Abuse, Fire, Legitimacy, Social Class, Hands, and Identity; to see how they all play a role in the overall tone and personification of the book. One of the main concepts in Ba... ...p to the man who tries to destroy her. In conclusion, we saw how in writing Bastard, she also learned how to turn a poem into a novel, which created themes present in the novel and in order to have truly gotten an appreciation of Bastard Out of Carolina, by Dorothy Allison, one must have taken a close look at the main concepts: Abuse, Fire, Legitimacy, Social Class, Hands, and Identity; to see how they all played a role in the overall tone and personification of the book. Works Cited: "Amazon.com Talks to Dorothy Allison." http://www.amazon.com/exec/obidos/show-interview/a-d-llisonorothy/ 1261-2240565-375045 (22 March 1998). "An Evening to Remember:Dorothy Allison." http://www.progway.org/dorothy.html (22 March 1998). Megan, Carolyn E. "Moving Toward Truth: An Interview with Dorothy Allison." The Kenyon Review Journals 16.4 (Fall 1994):71-83.

Contradicting Character of The Sniper Essay -- The Sniper

Contradicting Character of The Sniper In this Irish war we have two sides, but this can also be reflected in the two sides within the Sniper himself. The Sniper seems experienced yet amateur, cold yet emotional, lusting for war yet hating it, self-assured yet vulnerable, and clear-minded yet mad; he is a living contradiction. The Sniper exhibits qualities that are both experienced and amateur. O’Flaherty describes the Sniper as â€Å"a man who is used to looking at death†, from which we can infer that the sniper has seen many deaths, since a person who is exposed frequently to death gradually grows senseless to it. In the passage, â€Å"There was a flash and a bullet whizzed over his head. He dropped immediately.†, we can tell from the â€Å"dropped immediately† that the sniper has exceedingly quick reflexes, something usually apparent in those who are experienced in the techniques of war. By contrast, the Sniper also possesses many traits of an amateur soldier. He is described as having â€Å"the face of a student†, and had been fasting because â€Å"he was too excited to eat†. The word â€Å"student† has the connotation of one who is young, inexperienced, and still learning, while his excitement implies that this fighting was new to him, because most people tend to be excited at new experiences.   Furthermore, when passage states that as he heard the enemy car draw nearer â€Å"his heart beat faster†, which is another portrayal of his eagerness and desire to fight. Thus we see a disparity in the Sniper’s character, which is both experienced and amateur. Another contradiction with the Sniper is that he is both apathetic and emotional. O’Flaherty described his eyes as having a â€Å"cold gleam†, and â€Å"cold† has the connotation of lacking feeling. In the scen... ...his mental strain grows as in the midst of anger he â€Å"laughs†, although he has no reason to laugh what we picture as a maniacal laugh. Moreover, the sniper was drunk: â€Å"Taking the flask from his pocket, he emptied it at a draught. He felt reckless under the influence of the spirit†. The feeling of recklessness combines with his already crazy state of maniacal laughing to portray a sniper that has gone quite mad. In conclusion, the Sniper is, interestingly, a complete contradiction in himself. He is both experienced and amateur, cold and emotional, lusting after war and hating it, self-assured and vulnerable, and logical and mad. This stark paradox may create much of the inner conflict that goes on within the Sniper, and also reflects the outer conflict of the Irish war- a war where both sides are essentially opposing parts of the same whole.         

Speech about Drugs

It does not matter who I am or what my name is, what really did matters is my experience about this topic and of course the message that m going to pass you at the end of this speech. Marijuana, L SD, Cocaine, Heroin†¦ All these fancy words, what are they all? They are drugs, all different types Of drugs. All Of which have a different affect on our body, some more than others but they all do the same. Lets be honest. Drugs is not as cool as you think they are, they must be taken seriously especially in your age fellow students when it is more likely to want to try new things.Close your eyes. Imagine your life as a drug addict. What you have just thought, I am so convince that it can not be compared to what drugs can do to any of us. Well, test take a deeper look. First of all, let me explain the true definition of the word drug. Drug addiction is a dependence on a legal or illegal drug on medication. When you are addicted is when your body requires the drug in higher doses to ha ve the same effect and to avoid withdrawal symptoms. You have an intense crave for the drug. Most people can not quit and they need help since they can not do it on their own.Also, drugs can cause serious, long term consequences, including problems with physical and mental health, relationships and employment. Based on the observation, the students consume the drugs cause of stress. It is to calm down the instant thought. The students do not realize that the drugs consumption has the negative impact for them, like the intelligence decreases, mental disorder, death and many kinds of disease. Take a moment and think of the signs that someone can have when he is addicted. At first, it is not so obvious to recognize the addict from the healthy human.Usually, If the addict go too long without drugs, he experience symptoms such as nausea, restlessness, insomnia, depression, sweating, shaking, and anxiety. If you take a deeper look in someone addicts eyes they re usually bloodshot, larger or smaller than usual. He does not eat, sleep and he sudden lose or gain weight. His physical appearance is starting to deteriorating and he has an unusual smells on breath, body or clothing. Not only he lose his words, but also when he is talking his voice tremors.As for his behavior can easily change and the person you knew, it turns out to be someone else that the only thing he cares about is to take his drug dose. He drops in attendance and performance at work or school. He has an unexplained need for money, and he also may borrow or steal money if you effuse to give him. Sudden change in friends, and he frequently getting into trouble, fights or even illegal activities. What about the effects that drugs can do to their victims? Well there are so many, that I have no idea where to start.Firstly, drugs can weaken the immune system and also rate to heart attacks. We all know that drugs such as heroin can be injected. Well, injected drugs can also lead to collapsed veins, infection s of the blood and different kind of diseases such as Aids. Another effect on drugs is that it can cause seizures, stroke and widespread brain mage that leads to problems with memory, attention and decision-making. Do you know that drugs can produce global body changes? For instance they may development breast in men and it can increase body temperature.Drugs speed up the nervous system and give a feeling of happiness and well-being. They prevent you from relaxing and sleeping, you become uncontrolled and jumpy. The drugs can take you, to not only on good ‘trip' that extraordinary things will happen, they can also take you on a bad trip that it turns out to be a nightmare that you can not wake up from. Your life revolves around drug SE. You spend a lot Of time using and thinking about drugs, figuring out how to get them, and recovering from the drugs effects.You become depressed and you lose all interest in life. You also become paranoid, you confused reality from what you are seeing when you are stoned. Another effect is that the drug addicts have the feeling that someone is after them like the police, or someone who wants to hurt them. What about the people around the addicts? Can you imagine what the surrounding environment can think of them when they find out that you became drug addict? First of all, since you can not concentrate to your job responsibilities, one day to another you become unemployment.Say goodbye to your friendships or relationships that you once had. They can also be negatively affected since the people around you can not trust you. Lastly, the most fatal feeling that you can cause to your family is the feeling of disappointment. The family of the addicts usually blame themselves for the addicts mistakes for doing drugs. F-articulately they are some ways that in nowadays a drug addict can help himself. First of all, you have to stand out and refuse to take drugs. Also, you should find out more healthy solutions to your problems tha t you may facing.Last but not least, as a friend of the victim motivate him to seek for help for his addiction. For example, going to rehab or even going to some organizations such as the Narcotics Anonymous (AN) can help you in many ways to stop using drugs. So, you want know who I am or who I was? Well, I was a drug victim that ended up destroying everything in my life. I was the one that changed dramatically and became one of the things that I warned you about. I shut people up, especially my own family. Captioned everyone and when I wanted help it was too late.

Is It Important to Question the Ideas and Decisions of People in Positions of Authority? Essay

Is it important to question the ideas and decisions of people in positions of authority? I believe it is. While rules are meant to be followed, there should always be a reason behind that rule. There are instances where the rule is deemed by society as â€Å"unfair† or â€Å"bias.† There are other instances where the rules can be detrimental to the people following them. Let’s take a trip back to the 60’s. Remember Rosa Parks? She was arrested for refusing to give up her seat. Remember Ruby Bridges? She, a black child, was tormented because she attened an Elementary school for white students only. Now these may seem like trivial things, but if these two, along with many other Civil Rights Activists never challenged authority, segregation in the United States may have continued up to this day. When thinking about rules that can be detrimental to society, I can’t help but remember two books that represent this idea perfectly: Battle Royale, and The Hunger Games. In both books, The government forces civilians to fight to the death in an arena, and only one contestant may live. In both books, more than one contestant broke the rules and survived the game. Had they followed the rules and â€Å"played the game†, one can only imagine the physical and mental injuries they would have endured. Disobeying authority and rebelling actually saved their lives, along with many other potentially endangered lives as well. I do believe that rules are meant to be followed, but I also believe that there should always be a reason behind them. I always question authority if I think that its decisions and intentions aren’t beneficial to me – whether those decisions or intentions are trivial or extreme.

Impact of Literature Essay

It may go without saying that there are those who will never study, appreciate, or even perhaps consider literature as it is known in academic circles. There are those for whom the written word may have, at best, utilitarian purposes, and for whom any piece of writing beyond a technical manual should, at least, be a work of â€Å"non-fiction,† designed to impart a clearly stated morsel of information or worthy opinion. Part of the explanation for this may coincide with the same general reason that some people never consider religion: the proponents of literature – as is sometimes the case with the proponents of religion – sometimes themselves make their cause a used-up, weary, and trying thing, and may remove from it all the beauty and potential which it might, in the proper hands, convey. Much like religion, literature has a transcendent value, and fulfills an essentially universal need. After all, even the most ardent opponent of the usage of literature in his or her own life embraces forms which complete virtually the same need within him; that is, myths, folklore, stories, movies, television, and even song, occupy essentially the same place and function as literature in the human person, albeit in a form often immeasurably more crude. And, as hotly debated as the following may be in the milieu of post-modern and relativist academic circles, the need to convey truths and explore the human person through story and myth may reach its most sophisticated form in literature.

Organisation Study in Ayurveda

Chapter 1 INTRODUCTION 1. INTRODUCTION Organization is a pattern of relationship through which employees under the direction of Managers pursue their common goals. It is the study and careful application of knowledge about how people act within the organization. Organizational studies are usually conducted to gain practical knowledge about various aspects of an organization. It provides structure for this relationship to attain the goals. The organization study is similar as it reveals the effect of people collaborating as on organization, under the guidance of the higher-ups. The organizational study is an important part of our academic curriculum. This study is aimed at an opportunity to the students to observe, learn, assimilate and analysis the objectives and vision of the organization and the functioning of various departments. This study enable the student to get a practical and the real time feel of various aspects concerned with the organization and relate it to the concepts and theories studied so far in the class room. This studies would help the future manages to face the challenges lying ahead.Organization studies primarily focus to get a corporate exposure in understanding more about the organization and it’s functioning as whole. It upholds the close scrutiny of the market conditions prevalent as well as ongoing competition that reveals the pinnacle at which the organization has strived to accomplish over this time span. Since Ayuveda is gaining importance in our day today life, a detailed study of an organization manufacturing and marketing is apt in its own sense. Hence the organization study was taken up at MVM Ayurvedic research lab; a well defined industry in ayurvedic preparations situated a stone throw from Kollam. . 1 OBJECTIVES The main objectives of the study are; 1. To study about the structure of various departments in the organization. 2. To know the functioning of each of the departments. 3. To get a clear idea about product a nd production process 4. To understand the strengths and weakness of the organization . 5. To know the attitude of customers and the public towards the organization. 6. To analyze the origin and growth of the organization. 7. To know the position of the organization in the Ayurveda industry. 1. 2 RESEARCH METHODOLOGY Research in common parlance refers to a search for knowledge.In fact, research is an art of scientific investigation once can also define research as a science and systematic search for pertinent information on a specific topic. Research is, thus an original contribution to the existing stock of knowledge making for its advancement. For conducting the organizational study both primary and secondary data are used. * Primary Data * Interview with managers, office staff and workers. * Observations. * * Secondary Data * Data collected from reports of the firm and company websites. * Data collected from catalogues, broachers and internet. * Data collected from ayurvedic jour nals, magazine etc. 1. 3 SCOPE The organization study was conducted in MVM Pooyappally, 11k. m from Kottarakkara. The study place more emphasis on the process that takes place in various departments in MVM. Organization structure and management of various department of MVM are taken for the purpose of study. Sufficient attempt has been taken to cover almost all the facets of this organization and to understand the complex of factors that are functioning within this organization. 1. 4 LIMITATING FACTORS 1. Time bound study for the completion 2. Financial constraints 3. Non availability of confidential matters of the company 4.Lack of precision due to the biasing of the responds 2. 5 Chapterisation Chapter 1 – Includes the introduction, objectives, research methodology, and limitation of the study. Chapter 2 –This chapter deals with industry profile Chapter 3 –It includes history of company, vision, mission, and product profile of MVM Ayurvedic Reseach Lab. Chapte r 4 –It describes structure of the departments and functions of the departments. Chapter 5 –This chapter contains the details regarding the firm’s strengths, weaknesses, opportunities, threats, and political, economical, social, technological, environmental, and legal aspects.Chapter 6 –This deals with findings, suggestions and conclusions. Chapter 2 INDUSTRIAL PROFILE ABOUT AYURVEDA Ayurveda is the oldest Indian indigenous medicine system, probably with its roots in the Indus Civilization. In the Vedic period, the osadhisukta of the Rig-Veda is the oldest documented knowledge about plants and herbal medicines. The term Ayus means duration or span of life, Veda means unimpeachable knowledge. The common translation of the Ayurveda is science of life. The earlier recorded knowledge about ayurveda is found in the Rig-Veda and the Atharvaveda, both of the second millennium BC. he Atharvaveda lists eight divisions of ayurveda; internal medicine surgery of head and neck, ophthalmology, surgery, toxicology, psychiatry, pediatrics, gerontology or science of rejuvenation and the science of fertility. According to philosophical concepts on which ayurveda is based, all bodies-material, living, conscious and unconscious- are evolved out of prakriti by the subtle influence of the purusa, the absolute or the primal self conscious principle and every component of the human organism is created out of the tathvas as evolved out of the prakrti.In ayurvedic medicine, health is defined as soundless of Sarrira, Manas and Athma. Each of these must be nurtured if the individual is to have good health. Ayurveda is basically a humoural medical system and conceives of three essential humours. The three humours are Vata, Pita; Kapha occasionally in the surgical tradition a fourth humour-blood was also added. A STUDY ON AYURVEDA Ayurveda is the ‘’knowledge or science of life’’. According to Charaka, the ancient physician-sage, life i s a unified state of the physical body, the cognitive organs, Mind and the soul, thus signifying a living being.Ayurvedic deals with the maintenance of health and relief from disease. Susruta, another physician-stage of early times, Defines the healthy state thus: ‘A person whose somatic and psychic humors are In equilibrium, digestion is uniformly healthy, with normal functioning of the Fundamental tissues of the body and body wastes, accompanied by the processes of the soul and cognitive organs. This is said to be a healthy person. The primary position given to humoral equilibrium indicates its importance in maintaining health . any disequilibrium is considered to lead to disease.Health is the physiological maintenance of all the functions of living being, while disease is the disturbance in the physiology. The contemporary practice of ayurveda is based on the several hundreds volumes of classical treatise and on the officials formulatory and pharmacopoeia. REVIVAL OF AYURVE DA During the 500 years of foreign domination of India, Ayurveda was held in ridicule, and it withered. But the invisible spirit of this life science survived and thrived. Today, Ayurveda has caught the attention of the people the world over both laymen and professionals.The major credit for reviving and spreading the message of Ayurveda in the 20th century goes to the KottakkalAryaVaidasala and its founder Vaidyaratnam P. S. Varier. Called the ‘’Saviour of ayurveda in the south’, he was the first man in south India to organize the treatment of patients under the Ayurvedic system. He pioneered the production of Ayurvedic medicines on modern lines, and ensured that Ayurveda occupied. It has a rightful place among the country’s major medical system. Inspired by the zeal, vision and human compassion of its great founder, Kottakkal Arya Vaidya Sala carried on with its noble mission.It sailed smoothly through two World Wars, the Great Depression of the thirties and several natural calamities and political upheavals. Today, it has grown. In to a mighty organization unparallel in South India the services of the Arya Vaidya Sala reach its patients through a nation wide network of 14 branches and more than 1000 retail distributors that market its 500-odd formulations. Thousands of patients visit Kottakel every year, seeking succour at the healing hands of Arya Vaidya Sala. Ailing people from the West European, Arabian, and American and Far East countries also approach the institution.Ayurvedic /Ayurveda Ayurveda is a holistic system of medicine from India that provides guidance regarding food and lifestyle so that healthy people can stay healthy and those with health challenges can improve their health. There is several aspects to Ayurveda that are quite unique; * Its recommendations will often be different for each person regarding which food and which lifestyle they should follow in order to be completely healthy. This is due to its use of a constitutional model. *Everything in Ayurveda is validated by observation, inquiry, direct examination and knowledge derived from the ancient text. It understands that there are energetic forces that influence nature and human beings. These forces are called the Tridoshas. * Ayurveda sees a strong connection between the mind and body. Ayurveda the Indian system of nature cure Life is a combination of the body, senses, the mind and the Alma. They cannot be separated from each other and none can be neglected. From this combination ensures Ayur- the span of life. Ayurveda- the science of life is the knowledge of this association and of how to maintain it as long as possible. Ayus- means knowledge.This system of medicine evolved around 600 BC in India. Ayurveda is known to promote positive health, natural beauty and long life. Ayuveda believes that human beings and nature should be in perfect harmony and that disease occurs when the equilibrium between these two is disrupted. Restorat ion of this fundamental balance, through the use of nature and its product is the main goal of this medical system. The concept is not just curing bodily ailments but also preventing it. Ayurvedic treatments are person specific rather than disorder specific.The age of the patient, the climate in which he lives, his cultural and social surroundings and his bodily constitution are taken into account before offering a prognosis. Touch, inspection and interrogation are the main tools of diagnosis. Then the physician emphasizes a regimen of diet with the use of herbal medicines. Herbs are used to eliminate excesses and strengthen deficiencies. Their primary action is to stimulate particular organic functions. Thus ayurveda aims to solve many health problems; only through the adjustment of diet-so there are no distressing side effects.Such an approach has proven effective over the centuries and has today become an internationally acclaimed form of healing, rejuvenation and healthy living. Ayurveda is all about the science of holistic healing and it involves a complete plan to achieve the perfect health for all individuals. Despite the fact that it originated thousands of years ago, ayurveda is equally pertinent in the current scientific world. And Kerala has played a vital role in keeping the magic of Ayurveda alive. Ayurvedic health packages are an integral part of tourist activities carried out in the state.Another aspect about the important role of Ayurveda in Kerala is that Kerala’s fair climate and richness in resources make it the perfect destination for a soothing Ayurvedic massage and other traditional actions here. All these massages are readily available at our resort at attractive prices that will surprise you once you compare them to others. Our treatments include relaxing body to face massages that will add to the glow on your body as well as on your soul and will leave you to look absolutely stunning. These treatments are all done with expert ha nds to achieve better customer satisfaction.You can be rest assured that all these treatments, massages and other ayurvedic measures will satisfy you to your heart’s content and leave a smile on your face so much that you will crave for more!!! Health Rejuvenation Treatment The Kerala Ayurvedic Health Rejuvenation program that we offer will drive away all physical suffering, control several dreaded disabilities, ward off the middle age syndrome, retard the aging process and provide unlimited curative powers for body and mind by repairing the worn out tissues, revitalizing the body, increasing memory power, improving vigor and vitality and make oneself physically and mentally fit.This is done through a process of  cleansing by employing special medicated oil massages, Dhara/Kizhi, medicated steam bath and a rational combination of medicines to correct the functions of body and mind. This reduces overweight and mental tension, enhances body complexion and skin luster, correct s metabolism and deficiency and recharges the mind and body. Therapeutic Treatment There are no proper treatment in other systems of medicines like allopathic for diseases such as Arthritis, Spondylitis, Lumbago, Slip Disc, Frozen Shoulder, Stress & Strain, and Sciatica etc.A variety of result-proven procedures are available in Ayurveda namely Pizhichil, Njavarakishi, Abhayangam, Sirodhara, Elakizhi etc. for treating these problems. PIZHICHIL It is a relaxing, soothing and rejuvenating treatment with medicated warm oil used in a continuous stream for a definite period for the whole body (excluding head & neck). It is used to effectively treat arthritis, ageing, general weakness, paralysis etc. ‘Pizhichil’ and ‘Sarvangadhara’ are technically the same. ’Pizhichil’ literally means ‘squeezing’.Here, warm medicated oil is squeezed over the patient’s body from a piece of cloth that is periodically dipped in a vessel containing th e oil. In Sarvangadhara, oil is poured over the patient’s body from pitchers. Pizhichil requires a lesser quantity of oil when compared to Sarvangadhara. Before beginning Pizhichil, a suitable type of oil should be applied to the head and body of the patient. In some cases, a talam is also applied on the head and bandaged with leaves. The masseur usually begin by squeezing oil on to the shoulders and then down the hands of the patient who sits in an upright position. Each masseur uses on hand to pour the oil hile massaging with the other. Pizhichil is recommended for diseases caused by a vitiation of the Vata humour-Pakshaghata (Hemiplegia), paralysis and muscle spasms – and other degenerative diseases that affect the muscles. NJAVARAKIZHI' It is a whole body massage using medicated milk-porridge made into a bundle. It is an immuno-enhancing rejuvenation therapy and is made use of in convalescence period of injury and trauma, muscular wasting, arthritis, general weakne ss, paralysis etc. SIRODHARA It is a unique treatment where specific medicated oils are used to bathe the head in a regular stream for a definite period.It is an effective therapy for mental relaxation and cures insomnia, stress, depression, decreased mental agility etc. When medicated buttermilk replaces oil (sneha), the therapy is called Takradhara. If medicated milk is used instead of medicated oil, then the process is called. SHIROVASTHI It is considered more of a palliative (Shamana) treatment than an eliminative (Shodhana) one. The treatment is usually preceded by oleation (Snehana) and sudation (Swedana) a leather sleeve of about six to eight inches in length is placed on the shaven head of the patient and a band (vartti) tied around the forehead to keep it in place.Kneaded dough is used to line the inside of this sleeve and ensure that it does not leak. Oil is then poured into the sleeve and allowed to remain on the head for a while. The oil commonly used is Ksheerabala or D hanwantaram. The length of time the oil should be kept there is determined by the severity of the disease. Usually it is up to fifty minutes for diseases caused by severe Vata disorders. This treatment is prescribed for disorders like facial paralysis, cataract, deafness, earache, insomnia and other diseases that afflict the cranial nerves. ABHYANGAMIt is otherwise known as Uzhichil where medicated oil is used to massage the body with specific implications to the 107 vital points (marmas) of the body. It helps to give better circulation, muscular tone, mental tranquility and better health maintenance. ELAKIZHI It is an innovative classical massage with medicated leaves and is used to tackle joint pain, muscle cramps, stress and arthritis. Basics of Ayurveda In Ayurveda, living beings are supposed to be created and composed of five eternal substance namely space, air, fire, water and earth and three humors nd seven basic tissues. Disease is understood as an imbalance between the body ’s three humors. The three humors are Vata Pitta and Kapha. Vata consists of the predominance of air and space, Pitta consists of the predominance of Agni and Kapha is predominant of water. These three humors are present in tissues and doshas. The seven basic tissues or Sapta Dhatu are Rasa, Rakta, Mamsa, Medas, Asthi, and Shukra. As soon as food is taken, it is digested and Saara and Mala are produced. Mala means sweat, urine, faeces, nasal discharge, eye and ear discharges and so on.The three humors move from one part of the body to another part and produces sound health, happiness, good complexion, resistance against disease and decay and physical strength. But if they are excited or vitiated they not only produce disease but also degeneration of the body. Vata (Air) The activities and movements of the body and basic emotion are governed by Vata. The main functions are to give motion to the body and the conduction of impulses from sensory organs and separation of Rasa, Kit ta from the body, the secretion and evacuation of urine and semen.It is responsible for speech, tactile sensation, hearing and basic emotions. It is also responsible for the formulation and development of foetus in intrauterine life. When Vata is deranged or vitiated, it produces psychosomatic disorder and thereby loss of weight, loss of biological and physical strength causing congenital deformities. Types and Sites of Vata According to the functions and the site of activity, Vata is of 5 types. 1. Prana 2. Udana 3. Vyana 4. Apana 5. Samana Prana vayu is located in the head, nose, tongue and the cheast. Its most important function is to control the mind and the respiratory activity.Udana Vayu is situated in umbilical region, chest and neck and is responsible for the Vocal functions. Samana Vayu is situated in the stomach and duodenum is responsible for the digestion of food material and separation of waste products. The regulation of body temperature, composition of body fluids and movement of Kapha and Pitta are also its important functions. Vyana Vayu is mainly situated in the heart and travels all over the body, regulates the circulation of blood and also the movement of the body. Apana Vayu is mainly situated in the intestines, rectum and the urinary bladder.Its main functions are secretion and evacuation of urine, semen, regulation of menstrual flow and expulsion of foetus and faeces. Pitta (Bile) The Pitta is blue and yellow in colour, liquid; light, viscous, acrid, sour in taste, fleshy and unpleasant in smell, hot to touch. It is the byproduct of blood. It imparts colour to the blood, promotes digestion, vision and is responsible for intellectual functions in the body. It is mainly responsible for the production of body heat, appetite, thirst, complexion, intelligence and courage. AYURVRDIC MEDICINE INDUSTRY IN INDIASeveral thousand companies in India produce Ayurvedic medicines, but most of them are quite small, including numerous neighborhood pharma cies that compound ingredients to make their own remedies. It is estimated that the total value of products from the entire Ayurvedic production in India is on the order of one billion dollars. Less than a dozen major companies have dominated the industry for decades, joined recently by few others that have followed their lead, so that there are today 30 companies doing a million dollars or more per year in business to meet the growing demand for Ayurvedic medicine.The products of these companies are included within the broad category of â€Å"Fast Moving Consumer Goods†. Most of the larger Ayurvedic medicine suppliers provide materials other than Ayurvedic internal medicines, particularly in the areas of foods and toiletries where there may be some overlap with Ayurveda, such as having traditional herbal ingredients in the composition of toiletries. Tulsi has been used for thousands of years in Ayurveda for its diverse healing properties. It is mentioned by Charaka in the Ch araka Samhita, an ancient Ayurvedic text.Tulsi is considered to be an adaptive balancing different processes in the body, and helpful for adapting to stress. Marked by its strong aroma and astringent taste, it is regarded in Ayurveda as a kind of â€Å"elixir of life† and believed to promote longevity. The key suppliers in Ayurveda are Dabur, Baidyanath and Zandu, which together have about 85% of Indians domestic market. Various writers mention these and a handful of other companies repeatedly about the Ayurvedic business in India; a brief description is provided for them, arranged here from oldest to newest.Dabur India Ltd. India’s largest Ayurvedic medicines supplier and the fourth largest producer of FMCG. It was established in 1884, and had grown to a business level in 2003 of about 650 million dollars per year, through only a fraction of that is involved with Ayurvedic medicines. Last year, about 15% of sales volume was pharmaceuticals; the remaining 85% were most ly non-medicine items such as foods and cosmetics Daburs Ayurvedic Specialties Division has over 260 medicines for treating a range of ailments and body conditions from common cold to chronic paralysis.These materials constitute only 7% of Daburs total revenue. Dabur Chyawanprash has market share of 70% and chewable Hajmola Digestive Tablets has an 88% share. Other major products are Dabur Amla Hair Oil, Vatika and Lal Dant Manjan. Sri Baidyanath Ayurvedic Bhawan Ltd. Baidyanath was founded in 1917 in Calcutta, and specializes in Ayurvedic medicines, through it has recently expanded into the FMCG sector with cosmetic and hair care products; one of its International products in Shikakai (soap pod) Shampoo.Baidyanath has a sales volume of About 350 million dollars, but most of the products sales are in the cosmetic range. The company reports having over 700 ayurvedic products made at 10 manufacturing centers, With 1,600 employees. Included items are herbal Teas, patent medicines, mass age oil and Chawanprash. Zandu Pharmaceutical Works It was incorporated in Bombay in 1919, named after and 18th century Ayurvedic. The company focuses primarily on ayurvedic Products. However, today Zandu has chemicals division and cosmetics division.Its total sales volume is about 45 million dollars. One of its current projects is to develop a dopamine drug for a plant extract, applying for new drugs status in the U. S. Himalaya Drug Company Himalaya was established in 1934 in Banglore. It currently has a business level about 500 million dollars and has a U. S. distribution division. It is known in the U. S for the product Liv-52, marketed as a liver protector and therapy for liver diseases like vital hepatitis; the product was first marketed in India in 1955. Charak PharmaceuticalsCharak was founded in 1947, and currently has three distribution centers in India; it produces liquid, tablets and veterinary supplies. It has gained a large advantage with its new product Evanova, a pre paration containing 33 herbs and minerals and non-hormonal active ingredients used as menopause treatment alternatives to HRT. Soya is one of the main ingredients used in this product. The product also contains Ayurvedic herbs that act like selective estrogen receptor modulators as well as asparagus root, which reduces the frequency and intensity of hot flashes. Vicco LaboratoriesVICCO Laboratories was established in 1958. I t mainly produces topical therapies based on Ayurveda and is based on Ayurveda and is best known internationally for its toothpaste product, Vajradanti, which has been marketed in the U. S for more than 25 years. Emami Group Emami was founded in 1974, provides a diverse range of products, doing 110 million dollars of both business annually, through only a portion is involved with Ayurvedic product, through its Himani line; the company is mainly involved with toiletries and cosmetics, but also provides Chyawanprash and other health products.Aimil Pharmaceuticals Ltd. Incorporated in 1984 and engaged in manufacturing and sale of both generic and proprietary Ayurvedic medicines, with a business level about 20 million dollars annually. Its wide range of Ayurvedic herbal formulations, covering most therapeutic segments, was honored by the Indian government’s National Award for Quality Herbal preparations and National Award for R ; D in the year 2002. It is known for its proprietary formulas for hepatitis, diabetes, menstrual disorders, digestive disorders and urinary diseases. Several small companies that have grown rapidly in recent years envision hemselves as primary players in the Ayurvedic market. As an example, Viswakeerthy Ayurvedic medicines in India. Viswkeerthy Ayurvedic Pharmacy was founded by Dr. K. Mohammadkutty a great friend of Nature and Ayurveda. Started in 1977, as a fledging pharmacy, viswakeerthy today is one of the largest manufactures of Ayurvedic Medicines with a formidable presence all over Kerala. The dynamic lead ership of Dr. K. M. Kutty, complemented by the energetic drive of his team of young enthusiastic professionals has taken viswkeerthy Ayurvedic Pharmacy to new heights.The philosophy behind the inception was to â€Å"serve Humanity through Ayurveda- the Authentic Way† by propagating and practicing genuine Ayurveda and producing quality Ayurvedic medicines. Today, this philosophy has taken Viswakeerthy to new heights of Ayurvedic excellence. Realizing the importance of standardization of medicines and the modernization of production, Viswakeerthy took the significant step of updating the technology of the existing pharmacy and establishing a sophisticated private limited company, Viswkeerthy Herbals Pvt. Ltd at Kalpakanchery, Malappuram District of Kerala. Chapter -3COMPANY PROFILE Brief History The M. V. M organization was started in 1991 as a sole proprietorship of Mr. K. M BABU. During the preliminary stages the firm was producing only General medicines. Manivaidhyan is the father of K. M BABU, he had a hospital and he was an efficient Doctor. This unit was not profitable in its initial stages. The proprietor realizes the reasons for the failure and re-oriented the business. They decided to introduce a new product called â€Å"Krishnathulasi cough syrup†. The management formulated some new marketing techniques like giving more importance to advertisement.As a result, the sales turnover went up and the firm becomes profit. The name MVM is derived from the names of their beloved father Mani Vaidhyan. Mr. K. M Babu, the managing director is the backbone of the organization. The initial invest of the company was only 6 lakhs. The company commenced its commercial production during 1993 and with a short span it has grown into dominant establishment. The company could provide employment to more than 70 persons directly and they also provide opportunity to the distributors. After the manufacture of cough syrup the company developed one more product call ed â€Å"Krishnathulasi hair tonic’’. he company markets its products to different gulf counties through distributors. The company has scored a 100% growth rate with its innovative product range and drug category license are awaited from different countries. The company achieved the standard of ISO 9002 certification from well-reputed international agencies. All the machineries keep the GMP standard and are based on the latest technology and gives high performance and least wastages. The introduction of most modern equipments and implementation of high quality standards helps to stand in a par with international standard. COMPANY PROFILEFrom a dream seen by a visionary, Mr. K. M Babu, MVM has come a long way. Originating from a small makeshift research and developed center and Clinic, the first product hit the market. From such a humble beginning to research to the level of one of the Kerala’s largest Company has been a saga of dedication, commitment and applic ation. Today krishnathulasi has established an overwhelming presence across the globe with a vast range of products and services in Ayurvedic sector. The company has recorded a phenomenal growth rate during the current year while totaling the sales more than Rs 5 core.Moreover strategically sound marketing sense and techniques, employed by a talent pool of professional has seen to the increasing presence of the company’s products in the shop shelves around the world. The company has a full-fledged R;D facility where original research work is done on various divisions are headed by doctorate holders with long experience in Pharmacology, Biochemistry, Photochemistry etc†¦ The company has also initiated a scheme for the cultivation of the spices described in the famous Hothouse Malabaricus, the renowned 17th century work.A large number of these spices are lost or unidentifiable today. The objective is to identity those presumed lost and create a biological environment suita ble for the spices for the benefit of the future generation. Vision The company has an inspiring and ambitious vision for future growth. The vision targets the systematic popularization of Ayurveda so that by every human being shall use Ayuveda at least for meeting a part of his or her general health care needs. Mission The company is vowed to explore the vast Indian flora to bring out life saving herbal preparations with no side effects and 100% efficacy.The dedication with a missionary zeal and enthusiasm Mr. K. M Babu and his team of ayuvedic research are succeeding in curing diseases which other systems of medicines presumed incurable. Utmost purity and superlative standards are maintained by conscientious research and strict quality control measures for the people to enjoy the benefits of traditional ayurveda medicines. Product profile ETHICAL PRODUCTS OTC PRODUCTS Ethical Products Arishtams Choornams Kashayams Kuzhambus Lehyams Thailams OTC Products Krishnathulasi cough syrups Krishnathulasi hair tonic OTC PRODUCTS Krishnathulasi cough syrupKrishnathulasi cough syrup is the age-old, natural way of cough relief. A blend of 100% herbal ingredients, Krishnathulasi Cough syrup contains no sedatives or steroids and is free from any side effects. Raw materials used The main raw materials used in krishnathulasi cough syrups are Cardamom, Clove Ginger, Glucose, Kamtakari, Pepper, Sugar, Thulasi leaves, Vasaka, Yashtimadhu etc Dosage: Adults 1-2 teaspoons 4-6 times daily Children below 2 years: ? teaspoon 3-4 times daily Children 2-6 years: 1 teaspoon 3-4 times daily Children 6-12 years: 1-2 teaspoon 3-4 times daily Krishnathulasi hair tonicHair Tonic is a highly effective remedy for falling hair and premature graying. Use it and rejuvenate your hair from the root up. Raw materials The important raw materials used for the preparation of hair tonic are Amla, Brahmic, Cocooil, Kattarvazha, Kayyonni, Keizharmelli, Lemmon Dosage and Direction Apply on the scalp befor e every bath ORGANISATIONAL STRUCTURE Organizational structure is a basic framework within which the managers decision making behaviors takes place. Structure basically deals with relationships. The structure of a system is the arrangement of its subsystems and components at a given moment of time.Organization structure can be viewed as established pattern of relationships among the components of the organization. it refers to the differentiation and integration of activities and authority, role and relationships in the organization. It is the pattern in which various parts or components are interrelated or interconnected and also shows the relationships among various activities and position. Since various persons hold these positions, the structure is the relationship among people in the organization. Organization structure is set forth initially by the design of the major components or subsystem.It is the patterning of these relationships with some degree of permanency, which is r eferred to as Organization structure. Role of organization structure Organization structure is capable of serving many functions at the same time but cannot serve all the functions equally well over unlimited time. Structure created for one purpose may not serve other purpose well. Therefore, it is important for managers to determine the outcomes desired from organization structure; and to match the organization with changing needs. ORGANISATION CHART Chapter-4 DEPARTMENT PROFILE unctional departments * administrative department * research and development department * purchase department * production department * stores department * marketing department * finance department * human resource department PERSONNEL AND ADMINISTRATIVE DEPARTMENT Administrative department is considered to be the brain of every concern. It sets the goals and objectives to be accomplished and formulate plans and decision. The administrative Officer Mr. Mohanan Nair heads this department in MVM and is suppor ted by assistant administrative officer.There are other two office assists working as subordinate assistant administrative officer. At mvm, the administrative departments’ looks after the personnel management function also. Around 70 workers are employed in the organization including 50 workers and 20 office staffs. The office hours in the company starts at 10 am and finishes at 5. 30 pm. while the factory hour is from 8. 30 am to 5. 30 pm. It is obvious that there exists strong industrial relation with in the organization. Both the officers and workers are free to communicate with the managing director about their problems and suggestions.Hence it is clear that an open door policy of communication is followed. The general body meeting of the organization is conducted once in every two months and management review meeting is conducted weekly. The management gives adequate weight age to employees’ suggestions in the meeting. The workers also have adequate participation in the decision making process. So they are more loyal to the company and no trade unions are followed to grow with in the concern. The company is undertaking various welfare measures to ensure safety and security to the workers. Both monetary and non-monetary benefits are offered to them.The facilities such as medical allowances, canteen facilities etc are enjoyed by the employees. In case of any overtime work, extra charges and transport facilities are made available to the workers. The organization follows a time rate system of wage payment. They pay remuneration to the workers on monthly basis. As production is carried out under strict supervision, it does not give rise to idle time. Since the administrative department undertakes the functions of personal department also, they manage the recruitment, selection and training of personnel. Selection of candidates is made through interviews and on-the job training.Following are the expenses met by the Company * Raw material cost * M anufacturing expenses * Labor cost * Selling expenses * Administrative expenses Recruitment and selection In MVM recruitment of new employees were selected from the candidate by advertisement is released in newspaper. This department has to analyze each job to determine the nature of work, the necessary qualification, required training etc. Selection process Most of the companies follow different process of selects a person. Following are the important process of selection. * Screening of application * Interview Final selection * Inviting application * Performance Appraisal Performances of the employees are appraised on the basis of their commitment toward the work, their regular attendance and the quality of work done. For the Performance appraisal following factors are included; * Job knowledge * Efficiency * Achievement of target * Co-operative * Communication * Organizing ability * Leadership * Judgment * Physical and Mental stamina * Discipline * Attendance * Punctuality * Moti vation * Integrity Financial benefits Company provides various financial assistance for its workforce.It includes educational benefits for family members and financial benefits incase of emergency situation. Fringe benefits They provide Employment provident fund to their employees and also provides bonus to their employees. The following benefits are * Traveling allowances * Annual leaves * Compensation leave * Medical benefits Grievance handling In MVM if an employee is not satisfied with the decision of the head of the department we can approach straight the general manager. Again if he is not satisfied with the decision of the general manager he can approach to the managing director.Wages and Salary Administration * The wages of employee consist of basic wages, dearness allowances, provident fund, Incentives and bonus. The salary is fixed to the office staff and wages are paid to the workers. * Salary is fixed according to the seniority and positions of the employees. * Wages are paid according to the minimum wages act to the workers. * Company also provides additional bonus and long term incentives. * The company is also providing medical care facilities etc RESEARCH AND DEVELOPMENT DEPARTMENT The R;D department is well equipped to carry out any type of research in the field of ayurveda.Research department is the core area for MVM as all products are developed there under the keen supervision of Dr. Vincent. Mrs. Leelamma Babu is the chief of R;D department. Under R;D department there are five departments- Department of Pharmacology, Dept. of Quality control Dept. of Chemistry and Dept. of Botany. Dept of Chemistry has two divisions- Dept of Biochemistry and Dept. of Analytical Chemistry. Each these sub departments has two assistants. The department of Quality control and Pharmaceutics are followed by two assistants. All the product of MVM is the output of this department.All the products are 100% natured ayurvedic formulation. The official declaration and recognition of MVM is another noticeable achievement added to the crown of the Company. PURCHASE DEPARTMENT The purchase departments make all purchase for the company. The purchasing function has emerged as a specialized organizational activity. His success of the purchasing department depends upon the quality of the inputs and also upon the ability of the purchasing department personnel to analyze the inputs to the fullest extent. Mr. Isac is the head of purchase department. He has an assistant manager followed by two assistants.The company makes all the purchases only after obtaining purchase requisition from the stores department. Purchase department has appropriate store coding for all of its raw materials and for packing materials. Cartoons and wrappers are purchased on job order basis. Packing materials are purchased from Sivakasi in Tamilnadu and plant was purchased from Thankasi. Most of the raw materials are purchased from outside Kerala, especially from Tamilnadu. Some ar e cultivated in the Company’s own garden. Purchase are made both on cash and credit basis, the suppliers usually give thirty or more days to make payments.PROCEDURE The stores department generate purchase indent when the stock level maintained at the store reaches the reorder level. The purchase indent is handed over; with this purchase order materials are reorder. Goods inward note is prepared based on the incoming materials. Quality check is conducted on the incoming material to check whether the material stand up to the standard stipulated under the acceptable norms. Then they will prepare store inward note. According to the requirement of the production department the materials are issued. R;D Request Purchase DeptStores Purchase Indent Materials Receives Stores AcceptReject PRODUCTION DEPARTMENT This department is headed by the production manager –Mr. Vinodh and immediately followed by the production manager. The production supervisor and packing supervisors is su bordinate to the assistant manager and they are assisted by production assistant and packing assistant respectively. There are separate workers for both production and packing. The various products manufactured are subject to inspection by the quality inspector t ensuring that they are up to the standard.The plant is equipped with modern machineries and operations are organized under the watchful eyes of talented physicians and health scientists. Production and manufacturing facilities are fully geared for the mass production of Ayurvedic medicines in strict adherence to ancient Ayurvedic scriptures. Incorporation of modern technology for mass production, upholding traditional value, makes the facilities a well-integrated synthesis of tradition and modernity. The Company's manufacturing operations are mechanized to a large extent by making further contributions by way of hygiene, accuracy and speed.There are nearly 50 workers, both male and female, working under production and packi ng section respectively. These workers are paid on monthly basis. For any overtime work, extra charges are paid and transport facilities are also provided. Other facilities such as canteen are also provided to the workers. Production Process * . Raw material Verification * . Pulverization * Grinding * Boiling * Continuous staring of materials * Finishing * Packing MAINTENANCE WING Maintenance is very important to extend the useful life of an asset. maintenance has not only to reduce scheduled stoppage time but attempt to void unscheduled stoppages and breakdowns by frequent performance checking, testing and providing inspection and skillful repair when required to ensure better service, availability and reliability. The effectiveness of production is highly dependant on the quality of maintenances service facility. For the proper maintenance and repair of plant and machinery, a separate maintenance wing functions under the control of General Manager. The principal objectives of this wing; * Is to maximize the availability and reliability of assets. * To extend the useful life of assets by minimizing wear and tear and deterioration. to ensure operational readiness of all equipment required for emergency use at all times * To ensure safety of personnel using facilities. This wing includes fitter, electrician and plumber. This wing carries out both preventive maintenance and breakdown maintenance. Preventive maintenance is done as and when required. With the permission of General Manager, outside agencies are considered for special cases and paid separately. PACKING SECTION Packing is defined as the general group of activities in product planning, which involve designing and producing the container or wrapper for a product.There is a separate section for the packing of the products. Manufacturing date, expiry date etc is printed on the wrappers. In India, they use different language targeting different states. Important decisions regarding packing and labeling is taken by top management. STORES DEPARTMENTS The success of every business depends to a large extent on the efficient storage and material control. As all the activities in any organization cannot be carried out at one point of time, storage is an inevitable process. Stores department shall check the material received and confirm that the material supplied meets all purchase order chart condition.Stores department is under the control of purchase manager followed by store manager, then storekeeper. The storekeeper looks after the various activities related to the store-keeping department. They are keeping minimum stock to every product. They are keeping 200 cases of Krishnathulasi cough syrup as minimum and in the case of hair tonic, they keep 100 cases. Purchase manager stores manager stores keeper MARKETING DEPARTMENTS The modern market is consumer oriented market and it deals with customers. A satisfied customer is a good advertiser of that product. So customer satisfaction is ve ry important.Marketing department is the nerve system of MVM. Marketing manager Mr. Vinodh manages the function of this department with the assistance of area sales manager and assistant marketing manager. Area sales manager is intended to control the external marketing functions and the assistant manager controls the internal functions of marketing. The sales officer follows the area sales manager and assistant marketing manager and sales representative is the immediate subordinate of Sales Officer. The main function of this department is to ensure uninterrupted distribution of products to the customers.It makes a market study with the help of out side agencies to know the demand for their respective products and supply is made accordingly. Now they are ready to market new products. Their main product Krishnathulasi cough syrup is supplied to almost every state within India. The company has successfully exported to Malaysia, Singapore and other gulf countries and is aiming to tap t he market of USA. all the distribution activities are done with the help of distributors, their main agece are Monark Internationals and Star exporters. They were gave 10-12% commission to the wholesalers.ADVERTISEMENT POLICY TV, Radio and News papers are the main modes of advertisement. They will spend more than 1crore per year for the advertisement activities. MVM has the policy of direct advertisement; there is no agency for it. Distributing Agency Agencies around Kerala The main agencies of MVM around Kerala are * Indian Drug House –Trivandrum * AB Agency,A&Associates-Kollam * Rose Pharma-Kochi * Sydha agencies-Kozhikodu Outside Agencies The outside agencies are * Kottakkel-bombay * Vivek traders-Maglore PROCEDURES FOLLOWING FOR A NEW PRODUCT DEVELOPMENT Step – 1 Market analysisMarket analysis is a process including the evaluation of the existing market condition in order to find out the nature and trend of the market. It is the best way to find out the strength an d weakness of the close competitors and it is very easy to identify the procedures which are of very powerful and useful to compete and to be one of the successful companies in the industry. Market analysis is the best way to tackle with the customer’s tastes and preferences. It will help the firm in order to launch the production in a very conducive environment, and it is very important for the better survival of the company.Market analysis helps the company in order to find out whether there is any similar type of product or where there is any product which is existing in the market which can be of offer tight competition with our products. Step – 2 Fixing of affordable price (Pricing) A firm whether it is a new firm or an already existing firm, the main target of the firm is the objective that is the maximization of profit. It is possible only by boosting of sales towards the maximum extent and which should be cash sales and with ultimately carefully settled price w ith an intelligence analytical decision.Pricing is exactly the main sensible area of business operation, because any decision whether it is favorable for the organization or not favorable for the organization it is having a very deep impact on the close survival of the company. Whether the price settled is of lesser than the anticipated price or the price of the competitors the product will some time will be accepted but the ultimate result for the firm will be of negative and a huge loss is the final result.If the price settled is considerable higher than the price of the competitors the product will summarily be rejected in the market, because there is plenty of choice for the customers to go for considerably lesser cost project with a required quality. Hence decision regarding the pricing of the product is very important and the price so fixed should be very reasonable and affordable by the customers. This kind of decision is only possible by a close analysis of the market. The b est way analysis and comparison of the prices, the product which of substitutable character with our product or having the products ith same quality or same character. Step -3 Availability of potential distributors The success of a particular product is lying on the clear cut distribution. There should be potential distributed must be there in order to promote proper distribution and clearance of goods from the go down of the firm. There should be prompt payment should ensure on the part of the distributor. In order for the better survival of the product in the general market. The way to find out a better distributor is on the shoulders of the potential marketing departments through efficient marketing executives.Step – 4 Reaching of the final consumer through the retailer The success of new product is that point at which it is received by the consumer and when the product is accepted by the end user. Here the actual role is playing by the sales executives and selling departm ent. Retailer so selected must be of having the potentiality to market the product with so care and ability. The sales executives must paid clear attention on the after distribution follow-up, because exhibiting the product on the vicinity of the consumer is paying a crucial part for the movement of the goods in the highly competitive industry.FINANCE DEPARTMENT Finance is considered as the life blood of every business. Hence finance department has significant importance in business organization. In this organization, finance Director- Mrs. Licy controls finance department. The accountant is subordinate to the Director and Accounts Manager assists him. The accounts Manager is immediately followed by three assistants who help in carrying out the functioning of the department. The main function of the department is to manage the available finance efficiently and to keep the books of accounts up to date.It is evident from the records that the company has made an interesting tendency in profit percentage and the turnover for the year 2007-2008 was around Rs. 6 crore. The company uses both owned and borrowed fund. Corporate bank provides the main source of borrowed fund. They also have a good forienexchange record by export in their product. Internal audit is done during the years in the organization. Cost per bottle Cost of cough syrup-24. 90 Cost of Hair tonic-79 Chapter-5 COMPETITIVE ANALYSIS 5. 1 SWOT ANALYSIS Strength 1. Peaceful atmosphere is maintained in the company. 2. There is no trade union in the company. . No chance of strikes and disputes inside the organization. 4. Workers participation in decision making process. 5. Both the workers and employees are sincere and loyal to the company. 6. The employees are satisfied with their working environment. 7. Less labour turnover. 8. R& D department plays an important role in the growth of the organization. 9. The company has diversified range of products. 10 The products of MVM have a good brand image. Weakne ss 1. Some of the raw materials are brought from different parts of India . 2. Most of the customers were unaware about the classical products. 3.Lack of advertisements in other states. 4. Sales promotion measures for classical products are less compared to other types of products. OPPURTUNITIES 1. The company had a greater opportunity to expand their brand in more nations. 2. Because of wide variety of products the company is expected to be more successful. 3. Fast growing market. 4. Globalization. THREATS 1. Fast growing technology 2. Competitors have stronger brand names. 3. Allopathic treatment gives fast relief compared to ayurveda. Chapter-6 FINDINGS, SUGGETIONS AND CONCLUSION 6. 1 FINDINGS * The management and employees maintains a good relationship. The employees were satisfied with their working environment. * The employees are remunerated with time rate system. * There is no trade union in the organization. * The company has a full-fledged R&D department. * The company giv es utmost importance to product quality. * Good services for the customers. 6. 2 SUGGESTIONS * Purchasing raw materials from outside is very expensive so, it would be more economical if they arrange it by themselves. * Should give more importance to advertisement. * Packing of the products should be made more attractive. * They should expand their product line Conduct market surveys for identifying the customer needs 6. 3 CONCLUSION The study had been carried out to analyze the functioning of various departments. It helps me to understand the functions of various departments of the organization. The company is managed by professionally qualified and experienced team of managers and staffs. The company was established under the name and style of MVM in 1992. MVM achieve greater heights during the past two decades in ayurveda. Today MVM Herbal India has established an overwhelming presence across the globe with a vast range of products and services in Ayurvedic sector.The company is a foot to forge ahead with the soul intention of ensuring harmony of body, mind and soul. The company has an inspiring and ambitious vision for future growth. BIBLIOGRAPHY * Chabra T. N, Human Resource Management – Dhanapat Rai &Company private limited,NewDelhi,2003. * Panday IM, Financial management-Vikas Publishing House private Limited,NewDelhi,2004 * Prasad LM ,principle &practices of Mgt, Sultan Chand and sons publications,NewDelhi 2004 * Department Files * Annual reports * Company Website